This program is designed to give the CEO a step-by-step process for how to conduct sales in their business. We walk through the specifics of what salespeople and sales managers need to know. We address all of the key bullet points that are critical to a company's success in an easy to follow, easy to understand format so that any CEO can walk away and begin implementing that program immediately. In addition, we will include examples of what other companies are successfully doing to motivate their sales teams, to hold their sales teams accountable, and to know how to ask the right questions to get the real answers as to what is truly happening within the sales organization.